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L'Oreal Paris 'false lash telescopic' by McCann

The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line Off The Scale . The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale". ...

Johnson & Johnson launches new 'Hello me' skincare marketing push

The new product, which claims to help reduce the appearance of stretch marks for mothers after having had a baby, is supported by a new campaign created by AMV BBDO featuring digital, in-store, press and PR activity. Advertorials will run in healthcare press, while full-page ads will run in women ...

Ecover launches £4m brand campaign

is accompanied by James Brown's 'I Feel Good'. It is supported by press, digital, outdoor and social media ...

Ecover 'feel good cleaning' by Brave

The campaign includes Ecover s first major brand advertising on British TV, as well as outdoor, press, digital and social media activity. ...

Review of the Year: Top 10 marketing moments of 2011

to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...

Marketing's Adwatch of the Year 2011

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

Carol Vorderman fronts Sambucol marketing drive

The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection. The TV ad promotes Sambucol as a natural food supplement for the entire family, highlighting ingredients ...

17 Cosmetics uses music to engage with teens

with the launch of each new product, with press and digital ads that direct consumers to 17 s Facebook page, www ...

Selfishness not altruism drives sustainability, say marketing chiefs

companies through initiatives including setting up solar panels. Simon Evans, Thames Water press office ...

Private Hear ads for review October 2011

exposure: Radio, outdoor, press, TV, VoD, MMS Budweiser - Ice Cold Index Script: Presenter : Hi ...

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