Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...
bank." Press ads, running in the national press, features a five-point list of why customers should ...
. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...
business record - a 90 per cent pitch conversion. ALEXANDRA BLOMLEY, 28 - Senior press officer, BAA ... on Channel 4 News - promoted from press and PR manager to head of comms in just 18 months. She has overseen ... just field sports. Before his current role, he was head of press for the No to AV campaign, where he ...
appointed OgilvyOne to handle its digital, direct marketing, experimental, print and press activity last ...
of an international press, poster and digital campaign featuring Roger Federer.
The new TV ads use puppet animal characters to bring to life the challenges people face when dealing with banks and use the tagline A decent way to do banking . The 11-week TV campaign will be supported by outdoor press, poster, digital and radio treatments. The ad was art directed by Matt Gooden ...
The ads, liken the trail of information in a credit report to the trail of paint left by an animated mural man as he runs through a city. The multi channel integrated media campaign, bought by Vizeum, will include TV, press and online display. ...
campaign, developed with RKCR/Y R's digital arm, Saint, will run across online and display, press ...
this day and age, communications cannot simply be limited to a PR function or a press office.' Stefan ...
-pound campaign that also includes press, online advertising, and a direct mail campaign. Michael Cutbill, AA ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.