Chime pushes ahead with Bell Pottinger sale
09 May 2012 | by Alec Mattinson
business'. The decision to press ahead with the transaction comes despite the misgivings of WPP CEO ...
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PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...
Metro Bank brings in Lansons' Beth Murray for manager role
03 May 2012 | by John Owens
the Metro Bank press office. Her work will be supported by Lansons Communications, the incumbent retained ...
Capital MSL awarded brief for World Economic Forum summit
05 Apr 2012 | by Alec Mattinson
The summit, which will be held for the fifth year in November, brings together hundreds of leading figures from around the globe to thrash out what are the most pressing issues facing societies and businesses worldwide. The World Economic Forum (WEF) has handed a brief to financial PR specialist Capital ...
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
will be responsible for the division's press, online and outdoor advertising, and will focus mainly on business ...
MGM Advantage plans fresh PR help after comms shake-up
05 Mar 2012 | by John Owens
. However, it is believed that duties will now be split, with the press office function as well as trade ... for an agency that will create ideas that can get us into the consumer press. Most consumers read a huge variety ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
will be responsible for the division s press, online and outdoor advertising, and will mainly focus on business ...
Carat lands £9m iSmart media task
23 Feb 2012 | by Katherine Levy
The Aegis-owned agency won the business after a pitch against iSmart s roster agencies, including Media Campaign Services. Carat will be responsible for driving customer acquisition for iSmart across most online and offline direct response channels, including DRTV, press, paid search and search engine ...
Legal & General appoints Inferno
02 Feb 2012 | by Sara Kimberley
significant brand campaign. Since then, the insurance company has used press, direct and digital marketing ...
Saga appoints VCCP to reinvigorate brand
04 Jan 2012 | by Matt Williams
last year, with the majority of its spent dedicated to direct marketing and press activity. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
