National press ad revenues tumble
27 Feb 2009
The national press market continues to be hit by the downturn, with overall ad revenues down by 20
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The business, which includes all above-the-line advertising for RBS's high-street banks, moved back to M C Saatchi without a pitch. It will now handle all the creative, including TV and press, on the account. The agency already works on the RBS-owned NatWest and Direct Line. The move is part of a ...
The national press market continues to be hit by the downturn, with overall ad revenues down by 20
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