Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
will be responsible for the division's press, online and outdoor advertising, and will focus mainly on business ...
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PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
will be responsible for the division s press, online and outdoor advertising, and will mainly focus on business ...
Carat lands £9m iSmart media task
23 Feb 2012 | by Katherine Levy
The Aegis-owned agency won the business after a pitch against iSmart s roster agencies, including Media Campaign Services. Carat will be responsible for driving customer acquisition for iSmart across most online and offline direct response channels, including DRTV, press, paid search and search engine ...
Legal & General appoints Inferno
02 Feb 2012 | by Sara Kimberley
significant brand campaign. Since then, the insurance company has used press, direct and digital marketing ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
are ongoing as we go to press. Quite possibly, they will be ongoing this time next year. Navel ... , of course, includes the press. Commercially, the chaos on Fleet Street does open up opportunities for red ...
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
bank." Press ads, running in the national press, features a five-point list of why customers should ...
Saga appoints VCCP to reinvigorate brand
04 Jan 2012 | by Matt Williams
last year, with the majority of its spent dedicated to direct marketing and press activity. ...
VCCP and Comparethemarket.com top creative radio rankings
09 Dec 2011 | by Maisie McCabe
Family' on predominantly TV and press, radio was a logical step to extend the voice and personality ...
Barclaycard introduces new strapline in Christmas campaign
14 Nov 2011 | by Sara Kimberley
for it quickly is." The ad will also run across press and online, including a Facebook page with helpful hints ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
