Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...
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City Index to boost brand with integrated push
08 Feb 2012 | by Matthew Chapman
City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars. Press ads and banner ads will push the app and seminars as the company attempts to set itself apart from ...
Legal & General appoints Inferno
02 Feb 2012 | by Sara Kimberley
significant brand campaign. Since then, the insurance company has used press, direct and digital marketing ...
George Eustice: Bailed-out banks are a liability
02 Feb 2012 | by George Eustice
and a former press secretary to David Cameron. ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
are ongoing as we go to press. Quite possibly, they will be ongoing this time next year. Navel ... , of course, includes the press. Commercially, the chaos on Fleet Street does open up opportunities for red ...
What's in store for 2012?
11 Jan 2012 | by Kate Magee
for celebrity gossip magazines and columns.' The Leveson Inquiry into press standards will play a major part ... is that any changes do not impinge on the freedom of the press to investigate wrong-doing and hold powers ... by the phone-hacking scandal and subsequent inquiries into press ethics - Debate over media regulation ...
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
bank." Press ads, running in the national press, features a five-point list of why customers should ...
Saga appoints VCCP to reinvigorate brand
04 Jan 2012 | by Matt Williams
last year, with the majority of its spent dedicated to direct marketing and press activity. ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
for Culture, Media and Sport is considering borrowing press officers from Whitehall's comms units to man an Olympics press office in 2012. - Nokia hires a consortium of Next Fifteen agencies to handle its global ...
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