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Asda reviews public affairs ahead of major 2012 expansion

09 Feb 2012 | by Matt Cartmell

was director of corporate affairs and corporate responsibility. TLG, led by Michael Portillo's former press ...

Honey Monster owner Raisio shortlists agencies for consumer account

08 Feb 2012 | by John Owens

with an element of trade press. Included in the brief will be increasing the brand s online presence, as well ...

Gadget Show Live calls in Fugu to attract mainstream consumers

03 Feb 2012 | by Sara Luker

continuing to build on established broadcast, press and digital media relationships to promote the show ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

on TV, radio and in the press are much more about letting the customer know about our product offering ...

Helen Edwards on Branding: Devoid of meaning

16 Nov 2011 | by Helen Edwards

This year's Meaningful Brand Index research study, from Havas, has succeeded in gaining some frothy headlines. Even the Financial Times took the bait, with its headline 'Marketing fails to resonate with shoppers'. The UK press release about the 50,000-consumer, 14-country study offers contentious titbits ...

Brand Health Check: Kodak

27 Oct 2011 | by Matthew Chapman

the brilliant slogan 'You press the button, we do the rest' in 1888, and established a lab that would go ... timely and brilliant thing to do well, as is the proposition 'You press the button, we do the rest'. What ...

Carat Manchester nets Hillarys Blinds

06 Oct 2011 | by Katherine Levy

, press and radio activity. The brand launched its first non-direct TV response campaign last year in a ...

MEC lands £10m Bupa media task

06 Oct 2011 | by Katherine Levy

on press and more than 2 million on direct marketing activity in the past 12 months, according to Nielsen ...

School Reports 2011: MEC UK

05 Sep 2011 | by Staff

) Accounts lost 2 (biggest: Travelodge) TV 51% Press 21% Outdoor 9 ...

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