to remove filtersINTERNATIONAL: Public responds to Monsanto PR campaign
24 Jul 1998 | by MAGGIE BROWN
and national press advertising campaign about genetic modification. The advertisements acknowledge ...
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- Pharmaceutical (7)
PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James
19 Feb 1999 | by MARGO JAMES
, unlike Europe, there are no restrictions on who a company communicates with - hence television and press...In the US, there are rules about what a company can and cannot communicate about a drug, but, unlike Europe, there are no restrictions on who a company communicates with - hence television and press advertising of prescription-only medicines. Should our regulations be changed to permit ...
Judge and Jury: Persona could have brought a personal touch to reliability row - Unipath should have tried to appear more caring without admitting liability in the row about its Persona contraceptive, says Neil Kendle, chairman of Fusion Communications
23 Jan 1997 | by NEIL KENDLE
manager make it look uncaring. Unipath is running an advertisement in the national press under ...
NEWS: STOP PRESS
11 Oct 1996
to Camelot National Lottery operator Camelot has hired Terence Gibbons, ex-press adviser ...
NEWS: Novartis hands global account to Ruder Finn
12 Jul 1996
standing relationship with both Sandoz and Ciba-Geigy, handled press relations for the original merger ...
FOCUS: ADVERTORIALS; Securing write of way from editors
03 May 1996 | by NICK PURDOM
as they are often labelled in the press, have been running in women s magazines and popular publications ... Times, as well as in the business and trade press. Aveling concentrates on what she describes ... the pharmaceutical press has really got its act together on advertorials as, to a certain extent, have the nursing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
