16 May 2012
's: Bye.
VERDICT: 7 OUT OF 10
The call-handler, while unaware of the suggestion in the press about ...
11 May 2012
| by Matt Chapman
.
'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ...
its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products.
The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
19 Apr 2012
| by Gemma Charles
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...
to three.
Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
23 Mar 2012
| by Rachel Barnes
focus on press and digital.'
Understanding technology
Revlon has identified social media as a ...
)
THE CAMPAIGN
TV and press
Revlon is kicking off the first ad in its new-look campaign from next month ...
27 Feb 2012
| by Matthew Chapman
Peter Chou, HTC founder, described the device as "the one camera you will need", and "the one way you will enjoy all of your music" during a press conference at Mobile World Conference, held in Barcelona yesterday. The HTC One camera will run on Sense 4 software, which will give it "the power of a ...
02 Feb 2012
| by Amanda Mackenzie
economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...
26 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
on TV, radio and in the press are much more about letting the customer know about our product offering ...
16 Nov 2011
| by Helen Edwards
This year's Meaningful Brand Index research study, from Havas, has succeeded in gaining some frothy headlines. Even the Financial Times took the bait, with its headline 'Marketing fails to resonate with shoppers'.
The UK press release about the 50,000-consumer, 14-country study offers contentious titbits ...
27 Oct 2011
| by Matthew Chapman
the brilliant slogan 'You press the button, we do the rest' in 1888, and established a lab that would go ...
timely and brilliant thing to do well, as is the proposition 'You press the button, we do the rest'. What ...
18 Aug 2011
| by Sarah Shearman
Last week, Amazon became the latest of a small group of brands to take the bold decision to give Apple a bloody nose in the lucrative apps market.
Apple has dominated the scene since it launched its App Store in 2008, and now it is attempting to press home that advantage by taking a 30% slice ...