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Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall, the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...

Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

was generated. Radio mentions included BBC 6 Music, Absolute Radio and Heart FM. Press included the London ...

PHA Media picked to promote Nicky Clarke hair styling range

14 May 2012 | by John Owens

, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ...

Food and Drink: Nudo's olive oil is adopted by consumers

29 Mar 2012 | by John Owens

to promote Nudo in the consumer and trade media. This included a press visit to Italy during the olive oil ...

Blender company Vitamix brings in Publicasity

14 Mar 2012 | by Matt Cartmell

and lifestyle press about the company s product, the total nutrition centre machine, as well as a demonstration ...

Sport: Yacht race sails into the mainstream

16 Feb 2012 | by John Owens

the traditional realms of the sports and sailing press To deliver high value media content across as many ... press. For this year's race - the second with Velux as title sponsor - the organisers asked H ... press office support in the UK, US, France, Poland, New Zealand and Canada, centrally co-ordinated from ...

London Fashion Week: Followers of fashion

16 Feb 2012 | by John Owens

the catwalk at London Fashion Week as an estimated 5,000 press and photographers capture the trends and names ... manufacturer Mercedes-Benz has sponsored the event since 2009. The brand's press and PR manager Debbie Hull ... , as it is a time when press and media are concentrated on new stories and developments in the fashion world ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

10 Feb 2012 | by Matt Cartmell

Coffin on Cake PR has been brought in to handle press office activity for the new AW12 range, plus implementation of a fully integrated and strategic comms campaign. The agency will handle social media, product placement, digital and print media, consumer, trade, and media events throughout ...

Asda reviews public affairs ahead of major 2012 expansion

09 Feb 2012 | by Matt Cartmell

was director of corporate affairs and corporate responsibility. TLG, led by Michael Portillo's former press ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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