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Commercial TV and radio remain strong in Q1

the UK. Today s forecast offered no respite for the embattled press sector, forecast to fall 1 ...

Sport: Yacht race sails into the mainstream

the traditional realms of the sports and sailing press To deliver high value media content across as many ... press. For this year's race - the second with Velux as title sponsor - the organisers asked H ... press office support in the UK, US, France, Poland, New Zealand and Canada, centrally co-ordinated from ...

Entertainment: Film fans sent on troll-hunting mission

mainstream teen audience. STRATEGY AND PLAN A London screening for press included a press release ... in the press linked to the film's Facebook page. MEASUREMENT AND EVALUATION The campaign received ...

Consumers consider brands' ethics when shopping, according to survey

and tokenistic gestures it's a paradigm shift." A separate review of the national press by the agency ... that had received positive press coverage on their ethical records. ...

Biggest brands: Top 100 online advertisers 2010

, online was the only media channel to grow during the first half of last year. TV and press adspend may ...

Biggest brands: Top 100 UK advertisers 2009

boosted spend on press by 150% to more than 7m. Both Lloyds TSB and HSBC also bolstered spending, by more ...

Biggest brands: Top 100 advertisers 2008

by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Top 100 online advertisers

discounts and viewing figures. Data includes TV, radio, consumer press, cinema and outdoor (excluding ...

Bellwether points to better future for UK ad industry

The recent falls in television and press advertising spending are bottoming out, according

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

in online display advertising from 2004 to 2005 was far greater than any other display medium; press ... .1%. Classifieds impact press Online classifieds saw a 62.4% increase year on year up from 161.4m in 2004 ... classifieds is making a significant dent in traditional press classified expenditure where revenues fell ...

 

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