Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...
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Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
, online was the only media channel to grow during the first half of last year. TV and press adspend may ...
LG campaign aims to end confusion over digital TV
24 Nov 2008 | by Fiona Ramsay
activity will follow significant press and radio marketing by Y R. LG has just launched a contextual press ...
Philips uses direct media to aim sex toy at mature consumers
18 Nov 2008 | by Joe Thomas
and Amazon.co.uk with prices starting at 79.99. The products' launch was backed by a press campaign created ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ... campaign, created by JWT, encompassing press, online, social networking and flash-mobs. It focuses ... Mars is using a national press campaign for its Uncle Ben's sauces to target busy mothers who ...
Kellogg's hits back at 'Switch & Save'
10 Nov 2008 | by Gemma Charles
Over the next two months the food giant will run a 1.4m ad push across TV and national press which will highlight the quality ingredients found in Kellogg's cereal. The campaign, created by Manchester agency CheethamBell JWT, will also stress the value-for-money that a bowl of Kellogg's Corn Flakes ...
Europcar awards media account to Mediavest
10 Nov 2008 | by Alison Donnelly
search business and Harrison Sadler to run its press and public relations campaigns. ...
Subaru and Isuzu make key marketing hires
07 Nov 2008 | by Ed Kemp
Fossey had previously been marketing manager for Subaru and will now assume responsibility for all long term brand development through events, sponsorship, press and PR for both brands Neads move up from his role as brand manager for Isuzu, and is now responsible for all above- and below ...
The Marketing Profile: Richard Hudson of BMW
28 Oct 2008 | by Alex Brownsell
-shaping model. But he also cites Lexus' ill-conceived 'High performance. Low emissions. Zero guilt' press ...
Carbon offsetting loyalty scheme hits out at new rival
27 Oct 2008 | by Joe Thomas
through a range of marketing activity including in-store, on pack as well as press advertising. Consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
