Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
was generated. Radio mentions included BBC 6 Music, Absolute Radio and Heart FM. Press included the London ...
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Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall, the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ...
Burlington Arcade picks Gong Muse for PR drive
11 Apr 2012 | by John Owens
travel and luxury press such as Hong Kong Tatler and Business Traveller Asia Pacific. ...
Hamleys switches from Seventy Seven PR to LightBrigade
03 Apr 2012 | by John Owens
and consumer press are expected to be particular targets. The brief will include supporting Hamleys Glasgow ...
Food and Drink: Nudo's olive oil is adopted by consumers
29 Mar 2012 | by John Owens
to promote Nudo in the consumer and trade media. This included a press visit to Italy during the olive oil ...
Blender company Vitamix brings in Publicasity
14 Mar 2012 | by Matt Cartmell
and lifestyle press about the company s product, the total nutrition centre machine, as well as a demonstration ...
Hope&Glory PR drafts in Good Relations' Adrian Chitty for top role
09 Mar 2012 | by John Owens
campaigns as he is knocking in coverage week-in, week-out running busy press offices. He is a sleeves rolled ...
Silentnight appoints BJL for consumer and social media brief
01 Mar 2012 | by Matt Cartmell
BJL PR is stepping in to plan and implement a PR programme, including press office activity and social media community management, as well as devising large-scale initiatives. The appointment comes after BJL s non-PR arm handled a brand positioning and relaunch brief at the end of 2011. BJL Group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
