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and engineering press. Relevant online technology blogs and community websites were also chosen as a way to reach ... with design and manufacturing press, such as Electronics Weekly, Engineering, Components In Electronics ...
IT: Kaizo has been hired by software firm SPL WorldGroup to raise its profile among energy and utility companies. The agency won the account following a six-way pitch and reports to SPL WorldGroup EMEA marketing manager Deborah Biscomb.
TECH: Stewart-Muir Communications has won a brief to handle PR across the UK, North Europe and Africa for software brand Discreet. Discreet is a division of Autodesk, which produces tools used in films, TV and video games.
TECHNOLOGY: Hotwire PR has won a brief to launch Amsterdam-based Palmtop Software's TomTom products. The agency will focus on TomTom navigator, a GPS personal navigation system for pocket PC devices.
press office functions across the group's digital imaging and video, cross-media and web publishing
TECHNOLOGY: CMG's long term future with newly hired agencies Weber Shandwick and Lewis PR is in doubt following confirmation that the computer services firm is in merger talks with Logica. Media relations head Margot Kooij said any merger may affect contracts with suppliers, including PR agencies.
TECHNOLOGY: Leisure software firm Creativity Software is planning a PR push surrounding the launch of its first title newnovelist, a guide to writing novels. Guru PR has been retained to lead the campaign, targeting retailers and consumers ahead of Christmas.
TECH: Derwent Information has hired Edelman PR Worldwide to handle the UK and US launch of its latest patent information database. The agency will provide ongoing strategic advice and media and analyst relations support in the UK.
TECHNOLOGY: New media firm Global Acumen has hired Pirate Communications to promote the I-card, a business card-sized device which holds 15 minutes of video and interactive content. The agency was formed by staff from BT's internet and e-business team two years ago.
TECH: Global top ten software firm Veritas has handed Bite Communcations its six-figure UK PR business. Bite will work on corporate, technical and channel PR. The agency reports to Veritas EMEA vice-president of marketing Chris Boorman.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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