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TECHNOLOGY: Smart-card firm Gemplus is driving a global internal and external PR campaign with Edelman PR Worldwide. Edelman was hired on a remit to provide strategic counsel, executive outreach, financial PR, employee communications, analyst and media relations.
Tech firm Autonomy has appointed Mantra PR to handle its UK public relations. Mantra replaces incumbent agency The Red Consultancy on the six-figure fee account. The agency's one-year brief is to raise awareness and understanding of Autonomy in the corporate and IT trade press ...
and telephony-based 'speech recognition solutions' within the trade and business press. GBC will also handle ...
TECHNOLOGY: Software developer and e-consultancy Global Beach has hired Josie Goodwin as group PR manager. She has formerly been head of PR and sponsorship at Atlantic Telecoms and also press and PR manager for Cable & Wireless. ...
TECHNOLOGY: Global technology services group Schlumberger-Sema is embarking on a fresh PR push across the UK to develop relationships with corporate and City audiences. The 19bn market cap firm has hired Grandfield to assist with the campaign.
TECHNOLOGY: Database firm Sybase has appointed Band & Brown to handle its UK PR following a three-way pitch. B&B is tasked with targeting a boardroom-level audience and the financial, telecoms and health media. The account carries six-figure fees.
the site beneficial for matching senior managers with appropriate press interviews. Cisco sends ...
on 5 November, with a particular remit to handle all press and PR for Oracle chief executive Larry ...
TECHNOLOGY: Noiseworks has been taken on to handle PR for corporate software developer Merant. Account manager Sandra Plange will run the account, reporting to Merant marketing director Robert Posner. Merant specialises in software for companies going through major corporate change.
TECHNOLOGY: Computer company Time Group has created its first in-house PR function. The team is headed by PR manager Colin Middlemass. The news function at the Lancashire-based PC maker and retailer is run by press office head Ayshea Domun. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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