to remove filtersFord drives Focus launch with £4m campaign
29 Mar 2011 | by Daniel Farey-Jones
. A combination of press advertorials, TV sponsorship, radio promotion and online traffic drivers ...
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Nissan ups its 'urban' message for Qashqai model
18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The European wide campaign, created by TBWA\G1, broke in the UK last night and will run across 25 countries. The campaign features a new TV execution supported by press activity. The new ad, called "stylish impact", features the Nissan Qashqai driving through a dense city while animated characters watch ...
Mazda 'Challengers' by JWT Dusseldorf
09 Mar 2011
The campaign features real executives and engineers from Mazda and was created by Team Mazda Europe, which is made up of the WPP agencies of JWT, Mindshare, Wunderman, Syzygy and SocialMedia8. The films are in Japanese and will form the basis of TV, online, press, outdoor and dealership ...
Toyota 'hero' by Saatchi & Saatchi
06 Jan 2011
The TV ad campaign will be supported by a press advertising campaign as well as a digital campaign through glue Isobar that will launch in the new year. ...
Land Rover 'claynation' by RKCR/Y&R
06 Jan 2011
The animated ad is accompanied by press and online executions and the campaign includes a behind-the-scenes documentary on how the Brooklyn production company Hornet created the animation. The behind-the-scenes footage also features an interview on YouTube with animated driver "Clay Mason" about his experiences ...
Land Rover plays with clay in new TV ad
04 Jan 2011 | by Sara Kimberley
was written by Mark Waldron. The executive creative director was Graham Lang. Accompanied by press ...
AA recruits John Cleese for home emergency ads
18 Oct 2010 | by John Reynolds
-pound campaign that also includes press, online advertising, and a direct mail campaign. Michael Cutbill, AA ...
Renault 'the Megane experiment' by Publicis London
04 Aug 2010
The ad follows an actor named Claude trying to persuade villagers who live in a place where there are no Meganes, Gisburn Lancashire, that they need some 'joie de vivre.' The campaign, created by Publicis London, includes TV, cinema, national press, digital and social media activity on sites including ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
