to remove filtersPorsche kicks off digital agency hunt
26 May 2011 | by Campaign staff
activity, instead focusing the bulk of its marketing budget on press and direct marketing campaigns. ...
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Honda bikes hires Tinchy Stryder to target teens
08 Nov 2011 | by Matthew Chapman
with a press campaign supporting Integra's launch. Crayon has also created a smartphone app ...
Trading Places: This week's people moves
02 Jul 2010 | by Staff
of magazines. ( Media Week ) Kerry Taylor , vice-president, marketing, creative and consumer press at MTV ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
, online was the only media channel to grow during the first half of last year. TV and press adspend may ...
Vauxhall launches digital push to find 'green drivers'
03 Mar 2010 | by Alex Brownsell
; mso-bidi-language:#0400;} At a press conference at the Geneva Motor Show yesterday, Opel ...
Ford looks to comic books for Ranger campaign
25 Jan 2010 | by Matt Williams
a new press and online campaign inspired by comic strip illustrations....The press ads, created by Ogilvy Advertising, imitate the front cover of a comic book and place the Ford Ranger in high-octane situations. In one spot, the pick-up is seen in a jungle being chased by a giant gorilla, while in another the vehicle is shown tackling tricky terrain in Egypt. The digital ...
CST picks up £8m Subaru ad account
20 Aug 2009 | by Matt Williams
The agency will now handle TV, outdoor, press and online work for the brand, which is planning a major marketing push towards the end of this year and in 2010. Subaru is set to launch a series of new models over the next few years, including the Legacy, which will be unveiled at the Frankfurt Motor Show ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
