to remove filtersCREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
02 Jun 2011 | by Simon S Kershaw
luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned
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Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
closure. The car marquee followed in the tracks of rival Ford and Mitsibushi to pull its press ads ...
Think BR: CRM and a sledgehammered Lamborghini
01 Jun 2011 | by David Rolfe
of people, armed them with sledgehammers and then invited the press to watch them destroy the car, ensuring ...
CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy
06 Oct 2010 | by Simon S Kershaw
of music once it s been pressed into service by, say, a telecoms corporation? Even worse is when ... -trendy posters as if it was "born" in Shoreditch. Another press ad has a grey Qashqai whizzing along a street ...
CREATIVE STRATEGY: Feeling broody, anyone? Lexus may have the answer
15 Jul 2010 | by Simon S Kershaw
Simon Kershaw applauds a Lexus press insert for gathering the tyre-kickers with striking creative.
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
Seat promotes fleet sales via direct marketing campaign
12 Aug 2009 | by Alex Brownsell
the direct marketing activity with national and specialist press ads, as well as point-of-sale material ...
Mercedes-Benz supports E-Class with push
19 May 2009 | by Staff
by television, press and outdoor advertising created by Abbott Mead Vickers BBDO. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
