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Honda picks Bottle PR ahead of Civic launch

The agency has been brought in for a three-month project brief around the launch of the ninth generation of the car in the UK. It will work on securing coverage within the lifestyle press by reflecting Honda Civic messaging of discovering the great unknown . There will be a focus both on print and online ...

The AA calls £7 million advertising review

in October 2010. It was supported by press, online and direct mail activity. Delaney Lund Knox Warren, now ...

Hertz calls review of £10 million pan-Euro media

accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...

Cannes Lions Festival 2011: The Brands at Cannes

post bemoaned that Costa Rica and Bahrain had scored as many Press nominations as UK agencies ... is to grow your clients' business and that doesn't necessarily equate to a shiny press ad or celebrity ... ); 22 Golds (Cyber, Outdoor, Film) 2 Harvey Nichol s 14 Golds (Press, Outdoor) 3 ...

Porsche kicks off digital agency hunt

activity, instead focusing the bulk of its marketing budget on press and direct marketing campaigns. ...

MG hands media to Brilliant ahead of relaunch

by Chinese firm, the Nanjing Motor Group, in 2005. Brilliant s first campaign for MG will include press ... , the only activity has been a small press, online and ambient campaign for the TF model in 2008 ...

Hyundai 'new thinking' by M&C Saatchi

Hyundai has launched a press campaign to promote its 'new thinking' message....The ads are running across the national press and remind readers that the company is the fifth largest car manufacturer in the world. ...

Land Rover 'tool kit' by RKCR/Y&R

A global press and digital campaign for Landrover Defender aims to highlight the car's primary role

Trading Places: This week's people moves

of magazines. ( Media Week ) Kerry Taylor , vice-president, marketing, creative and consumer press at MTV ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

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