to remove filtersThe AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
in October 2010. It was supported by press, online and direct mail activity. Delaney Lund Knox Warren, now ...
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Lucre to lobby for improved child travel safety for BubbleBum
10 May 2012 | by Hannah Crown
of 12 unless they meet a height requirement. The agency also takes on press office and social media ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...
Car rental firm Hertz searches for global agency
06 Mar 2012 | by Sara Luker
The pitch, which is being led by the firm s North American office, is thought to include incumbent Ketchum Pleon, Brands2Life and Edelman. The chosen agency will promote Hertz s product launches, car-sharing initiatives and special projects, as well as staffing the press office. Ketchum Pleon has been on board ...
Skoda meets PR agencies to commission special project work
14 Feb 2012 | by Sara Luker
The Volkswagen-owned car firm is seeking project-based consumer PR support to sit alongside the brand s retained UK PR agency Golly Slater. Catherine Sleigh, UK head of press and PR at Skoda, confirmed that she was in talks with agencies for project-based contracts and that an appointment would ...
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
closure. The car marquee followed in the tracks of rival Ford and Mitsibushi to pull its press ads ...
RAC picks Rapier for £7m DM and digital
26 May 2011 | by Sara Kimberley
Rapier will replace independent direct agency Balloon Dog and digital agency Glue Isobar on the accounts and will work across direct mail, press and online. The agency s capture of the RAC business comes three years after it lost the AA direct account as part of a consolidation into MBA. Its ...
Saab puts £70m global ad task up for pitch
26 May 2011 | by Anne Cassidy
to reports in the Swedish press. Last week, a Chinese car dealership offered a cash injection to help Saab ...
Agencies line up for Aston Martin account
24 Feb 2011 | by Matt Williams
A number of agencies are understood to be in the process of pitching for the business and the successful agency will be responsible for leading Aston Martin s advertising and marketing activity, which is expected to include TV, press, digital, eCRM and direct marketing work. Aston Martin currently uses ...
AA recruits John Cleese for home emergency ads
18 Oct 2010 | by John Reynolds
-pound campaign that also includes press, online advertising, and a direct mail campaign. Michael Cutbill, AA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
