CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
02 Jun 2011 | by Simon S Kershaw
luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned
In a statement today, Renault said: "As a result of the seriousness of the continued allegations of phone hacking by News of the World, Renault is reviewing its media advertising plans, pending the formal investigations. We currently have no advertising planned in any News International press titles in the immediate ...
luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned
of people, armed them with sledgehammers and then invited the press to watch them destroy the car, ensuring ...
. Of course, it all started in the US after the Second World War, with the famous DDB press ads to launch ...
of music once it s been pressed into service by, say, a telecoms corporation? Even worse is when ... -trendy posters as if it was "born" in Shoreditch. Another press ad has a grey Qashqai whizzing along a street ...
Simon Kershaw applauds a Lexus press insert for gathering the tyre-kickers with striking creative.
of magazines. ( Media Week ) Kerry Taylor , vice-president, marketing, creative and consumer press at MTV ...
; mso-bidi-language:#0400;} The news broke at an emergency press conference hosted ...
True Blood is set in the Deep South and tells the story of vampires living on artificial blood and coexisting with humans. The series, which has won critical acclaim in the US, starts on June 14. The campaigns consist of print, press and online ads and feature real products. The Mini execution features ...
-flavoured press ad were among advertisers' efforts to amuse the public on April 1..... Russian Standard Vodka could be accused of mental cruelty to tramps after it ran a press ad claiming ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.