Lucre to lobby for improved child travel safety for BubbleBum
10 May 2012 | by Hannah Crown
of 12 unless they meet a height requirement. The agency also takes on press office and social media ...
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Honda picks Bottle PR ahead of Civic launch
01 Jun 2012 | by John Owens
The agency has been brought in for a three-month project brief around the launch of the ninth generation of the car in the UK. It will work on securing coverage within the lifestyle press by reflecting Honda Civic messaging of discovering the great unknown . There will be a focus both on print and online ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
in October 2010. It was supported by press, online and direct mail activity. Delaney Lund Knox Warren, now ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
the tradition of the high quality of its above-the-line work. CV UK press and PR manager, Honda UK ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
Serial offender BMW took out press ads for a new technology for runners inspired by its partnership with the London 2012 Olympic Games. The ads read: "The new driverless Running Coach feature ... . The Famous Grouse used a press ad to showcase a new whisky called The Famous Goose, to which it convinced a ...
Car rental firm Hertz searches for global agency
06 Mar 2012 | by Sara Luker
The pitch, which is being led by the firm s North American office, is thought to include incumbent Ketchum Pleon, Brands2Life and Edelman. The chosen agency will promote Hertz s product launches, car-sharing initiatives and special projects, as well as staffing the press office. Ketchum Pleon has been on board ...
Telegraph Media Group in six-figure deal with Kia
05 Mar 2012 | by Nick Batten
of the campaign, shaking off old perceptions and introducing a new way of thinking." Amy King, head of press ...
Jaguar unveils global 'alive' strategy
02 Mar 2012 | by Alex Brownsell
away from a more mechanical approach. "The TV spot focuses on that visceral moment when you press ...
Skoda meets PR agencies to commission special project work
14 Feb 2012 | by Sara Luker
The Volkswagen-owned car firm is seeking project-based consumer PR support to sit alongside the brand s retained UK PR agency Golly Slater. Catherine Sleigh, UK head of press and PR at Skoda, confirmed that she was in talks with agencies for project-based contracts and that an appointment would ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
