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Look launches 'Look What I'm Wearing'

each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...

Marketers prepare for impact of Bailey childhood report

The report, which has been backed by Prime Minister David Cameron, includes the prohibition of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... , the press and TV or the music industry, we need to help everyone respect the clear objective ...

Manchester City to open £1m flagship Kitbag store

Opening on Manchester's Market Street, the store will replace the existing shop operating in the iconic Arndale Centre. An advertising campaign promoting the launch started this week across outdoor and press, with further activity planned post-launch to drive footfall in the build-up to Christmas. Media ...

Ted Baker launches Twitter styling studio

is approached in the wrong way and seen as free press coverage, with scant regard for the bloggers, most of whom ...

The X Factor to launch online branded content shop

, encompassing PR, online, social media and press advertising. Very.co.uk launched in 2009 and sells clothes ...

EBay redoubles marketing efforts for fashion offering

, spanning press, outdoor, online, email, social media and PR. The activity used the strapline "The clothes ...

MAGAZINE ABCs: Glamour extends lead in women's sector

,358, a 0.7% dip year on year and a 0.1% rise for the period. Andy Taylor, head of press at Carat, said ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

Start small, aim big

everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.