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each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
The work is a follow-up to the autumn/winter campaign in 2011, which focused on the clothes and moved away from Fallon s previous "man/woman" positioning. It is based around themes and spans digital, press and online advertising, as well as in-store activity. The clothing in stores ...
The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...
The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...
The campaign has been developed by Iris. It will break across digital, press, retail and promotional, and has positioned the website unforgettableswims.speedo.com at its core. Online and press ads directing people to the site in the UK will be supplemented by activity in France, Germany ...
rap star to work on the sport brand's press, retail and social media campaigns....The EMI/Virgin artist, who will work with Puma throughout 2011, is the latest in a string of high-profile individuals from the music world who have signed up to represent the brand. In January Puma signed Girls Aloud singer Kimberley Walsh to front a six month press campaign for its BodyTrain toning footwear ...
is approached in the wrong way and seen as free press coverage, with scant regard for the bloggers, most of whom ...
, encompassing PR, online, social media and press advertising. Very.co.uk launched in 2009 and sells clothes ...
, spanning press, outdoor, online, email, social media and PR. The activity used the strapline "The clothes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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