What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...
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Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
The report, which has been backed by Prime Minister David Cameron, includes the prohibition of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... , the press and TV or the music industry, we need to help everyone respect the clear objective ...
Agencies line up for £25m JD Williams
12 Aug 2010 | by Kunal Dutta
. The agency s work since then is thought to have included direct mail and press campaigns to promote JD ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
will also be supported through press advertising, created by DDB, as well as PR, online and in ...
Principles Agency retains JD Williams ad account
12 Apr 2010 | by Matt Williams
a series of direct mail and press campaigns to promote JD Williams' fashion brands, as well as a new ... of DRTV and press campaigns. News of the retention comes just one week after the agency parted company ...
John Lewis rolls out direct activity for fashion drive
14 Sep 2009 | by Joe Thomas
alongside press, outdoor and digital work. The aim of the campaign is to boost men's and women's fashion ...
Marks & Spencer apologises for big-bra surcharge
08 May 2009 | by Amy Golding
. New M S press ads carry the strapline We boobed'. They go on to state that the firm was wrong ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
