Revlon prepares new 'storytelling' ad strategy
20 Mar 2012 | by Rachel Barnes
stories in this campaign as much as talking about the product. The TV and press ads will feature ...
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Tesco 'glide' by The Red Brick Road
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
L'Oréal Paris 'Casting Crème Gloss' by McCann London
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
French Connection 'spring/summer 2012' by 101
16 Feb 2012
The work is a follow-up to the autumn/winter campaign in 2011, which focused on the clothes and moved away from Fallon s previous "man/woman" positioning. It is based around themes and spans digital, press and online advertising, as well as in-store activity. The clothing in stores ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...
Pretty Polly 'pow' by BMB
17 Oct 2011
The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...
Debenhams 'life made fabulous' by JWT London
05 Sep 2011
Created by JWT London, the activity spans TV, press, online and in-store. The TV ad shows designers such as John Rocha and Henry Holland in their studios. ...
Sienna Miller and Orlando Bloom star in Hugo Boss African schools campaign
02 Sep 2011 | by Oliver Luft
In a video ad, Bloom and Miller outline the nature of the 'Today. To Help. Together' initiative between Boss Orange and Unicef and its aims. The campaign, which has been created by Steve Elston, Izzy Critchley-Salmonson and Angela Harding at Grey London, will run online, in press ads and in Hugo Boss stores ...
Appointment to view: back to school ads
02 Sep 2011 | by Sarah Johnson
promotion Staedtler - Stationary for the new school term M S press campaign ...
Jigsaw takes on rivals in first major ad drive
24 Aug 2011 | by John Reynolds
' weekend away. Last year, the brand rolled out a press campaign with images shot by rock musician Bryan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
