Close-Up: Live Issue - Why do posters win press awards?
27 Apr 2007
product-led, you're going to end up with press ads that are more visual, with less copy. Alternatively ...
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Patek Philippe unveils global press campaign
06 Apr 2010 | by Gemma Charles
LONDON - Patek Philippe, the luxury Swiss timepiece brand, has rolled out a global print ad campaign to highlight the company's values.
News brief: Goldsmiths plans press ad campaign
09 Aug 2006
Goldsmiths, the jewellery chain, is planning a press ad campaign next month featuring actress
Campaign Press Awards 2006: Best Fashion Advertisement
28 Apr 2006
SILVER AWARD Title: Stitch That Agency: Ogilvy Mather Client: Harrods Executive creative director: Malcolm Poynton Creative partner: Neil Dawson Art directors: Jules Chalkley, Nick Simons Writers: Nick Simons, Jules Chalkley Typographers: Dave Robinson, Scott Bradley Photographer: Finlay McKay FINALISTS Title:...
Platinum body to run £3m press campaign
11 Jan 2006 | by Joanna Bowery
jewellery, is embarking on a £3m press campaign to boost sales.
Rieker uses posters and press in its bid to challenge Clarks
22 Oct 2004 | by John Tylee
The initiative will break this week and includes press, posters and in-store ads. The campaign, supporting Rieker's winter range, is the first to be produced by Feel since the through-the-line shop was appointed to handle the account in July. The ads are based on myths that have grown up around shoes ...
Stop Press: Puma launches global ad campaign ahead of Euro 2004
08 Apr 2004
Puma is launching an integrated global advertising campaign ahead of Euro 2004, featuring two die-hard Italy fans, Marco and Fabio. TV ads break at the end of April, with 30-second cinema ads running from April 23. Outdoor activity begins this week, with creative by US agency Gyro and media by ZenithOptimedia.
Stop press: Promotion at Timberland
25 Mar 2004
Timberland, the outdoor footwear and fashion label, has promoted former director of marketing for Asia-Pacific Carol Yang to the new role of vice-president of global marketing. Yang replaces Frank Bifulco, chief marketing officer, who joined Hasbro last year.
Stop press: Alfred Dunhill hires former Thomas Pink marketing director
25 Mar 2004
Alfred Dunhill, the men's fashion retailer, has hired former Thomas Pink marketing director Andrew Wiles as its director of communications. He reports to global marketing director Paddy Byng and replaces Peter Cross, who is joining marketing agency Yellow Door Creative Marketing as a director.
STOP PRESS: JJB and All:sports launch appeal against ruling
11 Mar 2004
JJB Sports and All:sports have launched an appeal against a ruling that found them guilty of making illegal deals to control the price of replica football shirts. They were among ten companies fined by the Office of Fair Trading last August. JJB Sports attracted the biggest fine of £8.37m because it...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
