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Tesco 'glide' by The Red Brick Road

The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...

L'Oréal Paris 'Casting Crème Gloss' by McCann London

The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...

French Connection 'spring/summer 2012' by 101

The work is a follow-up to the autumn/winter campaign in 2011, which focused on the clothes and moved away from Fallon s previous "man/woman" positioning. It is based around themes and spans digital, press and online advertising, as well as in-store activity. The clothing in stores ...

Pretty Polly 'pow' by BMB

The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...

Debenhams 'life made fabulous' by JWT London

Created by JWT London, the activity spans TV, press, online and in-store. The TV ad shows designers such as John Rocha and Henry Holland in their studios. ...

Jigsaw 'autumn/winter 2011 collection' by Publicis London

collection, across press and outdoor.

Private View: Robert Campbell and Arnell Vaughan

you can spot in this press release from Levi s: "Levi s will open the doors to the Levi s Print ...

House of Fraser 'label lab' by Harriman Steel

House of Fraser has launched a new press campaign and digital film produced by Harriman Steel

Pretty Polly 'hunt for legs 11' by BMB

The campaign centres on a Pretty Polly pop-up shop set up in Knightsbridge to track down the year s most beautiful pins . The campaign is supported by press and digital posters. A photographer will take pictures of visitors to the shop and upload images onto Facebook for the public to vote ...

French Connection 'spring/summer 2011' by Fallon

.frenchconnection.com. The campaign also includes a number of print executions that will run in the fashion press, and in ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.