Triumph International seeks agency for global relaunch
26 Jan 2012 | by Anne Cassidy
and Ireland in 2007 and has featured in events, outdoor and press ads for the brand. Triumph's advertising ...
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Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
-house. The majority of the Armani media budget is focused on luxury press titles such as Vogue and GQ . Armani ...
School Reports 2011: UM London
05 Sep 2011 | by Staff
17 (biggest: Burberry) Accounts lost 0 TV 38% Press 10 ...
Sienna Miller and Orlando Bloom star in Hugo Boss African schools campaign
02 Sep 2011 | by Oliver Luft
In a video ad, Bloom and Miller outline the nature of the 'Today. To Help. Together' initiative between Boss Orange and Unicef and its aims. The campaign, which has been created by Steve Elston, Izzy Critchley-Salmonson and Angela Harding at Grey London, will run online, in press ads and in Hugo Boss stores ...
Ann Summers calls media planning review
14 Jul 2011 | by Katherine Levy
strategies for Ann Summers, spanning digital, retail, press, ambient and partnerships. In April, Ann ...
Jigsaw appoints Publicis to creative brief
21 Apr 2011 | by Matt Williams
-house creative team was responsible for handling its marketing, which generally consisted of press, digital and outdoor activity. Last year, the brand rolled out a press campaign with images shot by Bryan Adams ...
House of Fraser reviews £5m ad account
03 Feb 2011 | by Matt Williams
The company has been in contact with a number of agencies with a view to holding a pitch for the account. The majority of the company s marketing spend, which is smaller than that of rivals such as Debenhams and John Lewis, goes on press ads and digital activity, although it s thought that the new review ...
Karmarama to produce La Senza Christmas campaign
04 Nov 2010 | by Anne Cassidy
activity included a summer press and outdoor campaign to promote its lingerie and swimwear ranges ...
Close-Up: Why spending heavily on advertising is the latest fashion on the high street
29 Oct 2010 | by Sara Kimberley
and working with external agencies when you can do it quickly yourself? But whereas press ads, shop windows ...
Mother beats Publicis to New Look account
07 Oct 2010 | by Anne Cassidy
Mother won the business after a final shoot-out with Publicis. The pitch, which did not involve an intermediary, kicked off in June. New Look has worked with a number of smaller agencies in the past, but brought its creative in-house last year and then launched a press and outdoor campaign across the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
