Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
and press cuttings comprise Ultimo's social content, with the odd competition and incentive - such as a 10 ...
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Revlon prepares new 'storytelling' ad strategy
20 Mar 2012 | by Rachel Barnes
stories in this campaign as much as talking about the product. The TV and press ads will feature ...
Clarks launches AR campaign for Spring collection
10 Feb 2012 | by Matthew Chapman
The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...
Corporate hospitality feels the pinch
23 Sep 2011 | by Mary Howlett
under the name of a cricket club to try to avoid press attention. However, this is good news ...
Henry Holland stars in Debenhams 'Life Made Fabulous' campaign
27 Aug 2011 | by Rachel Barnes
'Emmerdale', with the 40-second execution also airing during 'The X Factor' on Saturday. Press and outdoor ...
Jigsaw takes on rivals in first major ad drive
24 Aug 2011 | by John Reynolds
' weekend away. Last year, the brand rolled out a press campaign with images shot by rock musician Bryan ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
post bemoaned that Costa Rica and Bahrain had scored as many Press nominations as UK agencies ... is to grow your clients' business and that doesn't necessarily equate to a shiny press ad or celebrity ... ); 22 Golds (Cyber, Outdoor, Film) 2 Harvey Nichol s 14 Golds (Press, Outdoor) 3 ...
London 2012: How to 'rent' an Olympic athlete
08 Jul 2011 | by Nicola Clark
, athletes are not allowed to appear in advertisements for non-Olympic sponsors. Sophie Barrett, press ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
The report, which has been backed by Prime Minister David Cameron, includes the prohibition of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... , the press and TV or the music industry, we need to help everyone respect the clear objective ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
