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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

their practices. Many stick their heads in the sand and hide behind the press team, waiting for the storm to pass ...

Biggest brands: Top 100 online advertisers 2010

, online was the only media channel to grow during the first half of last year. TV and press adspend may ...

Levi's crafts its image

to represent the brand in press and outdoor ads. Targeted engagement Andrea Moore, Levi's marketing ...

Biggest brands: Top 100 advertisers 2008

by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Digital & Direct brief: Ernest Jones launches promotion

press inserts.

Waitrose Christmas campaign looks at journeys home

highlighting special food offers. The campaign is supported by four press ads that emphasise the quality ...

The Week in marketing: 11 November 2008

'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ... campaign, created by JWT, encompassing press, online, social networking and flash-mobs. It focuses ... Mars is using a national press campaign for its Uncle Ben's sauces to target busy mothers who ...

Carbon offsetting loyalty scheme hits out at new rival

through a range of marketing activity including in-store, on pack as well as press advertising. Consumers ...

Marketers build brand 'me' to promote their careers

executives, one is hard-pressed to find people with a bad word to say about her. While she would hate ...

New Look launches integrated campaign

LONDON - Fashion chain New Look is to promote its autumn and winter womenswear range with a press...The campaign aims to raise the profile of the brand through high-impact press ads in women's weeklies including Heat , Grazia , Look , OK! and Closer , with sales being driven online through ... style and gossip. The press ad creative was devised by creative agency, Chili. Media buying is handled ...

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