House of Fraser 'label lab' by Harriman Steel
07 Mar 2011
House of Fraser has launched a new press campaign and digital film produced by Harriman Steel
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Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
Brydon, Head of trading, MPG Media Contacts : Retail wars rescue press ads Many of the newspapers ... buoyant part of last year. At the moment, the press market is very weak, but I happen to think ...
Pretty Polly 'hunt for legs 11' by BMB
21 Feb 2011
The campaign centres on a Pretty Polly pop-up shop set up in Knightsbridge to track down the year s most beautiful pins . The campaign is supported by press and digital posters. A photographer will take pictures of visitors to the shop and upload images onto Facebook for the public to vote ...
House of Fraser reviews £5m ad account
03 Feb 2011 | by Matt Williams
The company has been in contact with a number of agencies with a view to holding a pitch for the account. The majority of the company s marketing spend, which is smaller than that of rivals such as Debenhams and John Lewis, goes on press ads and digital activity, although it s thought that the new review ...
French Connection 'spring/summer 2011' by Fallon
02 Feb 2011
.frenchconnection.com. The campaign also includes a number of print executions that will run in the fashion press, and in ...
Manchester City to open £1m flagship Kitbag store
10 Nov 2010 | by Ed Owen
Opening on Manchester's Market Street, the store will replace the existing shop operating in the iconic Arndale Centre. An advertising campaign promoting the launch started this week across outdoor and press, with further activity planned post-launch to drive footfall in the build-up to Christmas. Media ...
Karmarama to produce La Senza Christmas campaign
04 Nov 2010 | by Anne Cassidy
activity included a summer press and outdoor campaign to promote its lingerie and swimwear ranges ...
Ted Baker launches Twitter styling studio
03 Nov 2010 | by Mark Banham
is approached in the wrong way and seen as free press coverage, with scant regard for the bloggers, most of whom ...
Close-Up: Why spending heavily on advertising is the latest fashion on the high street
29 Oct 2010 | by Sara Kimberley
and working with external agencies when you can do it quickly yourself? But whereas press ads, shop windows ...
Mother beats Publicis to New Look account
07 Oct 2010 | by Anne Cassidy
Mother won the business after a final shoot-out with Publicis. The pitch, which did not involve an intermediary, kicked off in June. New Look has worked with a number of smaller agencies in the past, but brought its creative in-house last year and then launched a press and outdoor campaign across the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
