to remove filtersLook launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
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Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
-house. The majority of the Armani media budget is focused on luxury press titles such as Vogue and GQ . Armani ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ...
Figleaves hires Talk PR for media and consumer drive
02 May 2012 | by PRWeek reporters
their strategic objectives for the business, seamlessly integrating a core press office function with social media ...
Bench hires Canoe as UK consumer PR agency
03 Apr 2012 | by Sara Luker
consumer and trade PR, events and marketing support, kicking off with the autumn/winter 2012 press days . ...
Tesco 'glide' by The Red Brick Road
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
Sailing and equestrian brand Musto brings in Frank PR
23 Mar 2012 | by Alec Mattinson
The agency will look to build the profile of Musto across consumer and specialist press in the lead-up to the 2012 Olympics and beyond. Musto s brand ambassadors compete across sailing, shooting ... at Musto, commented: We wanted to appoint an agency that could drive the press office for the Musto ...
Revlon prepares new 'storytelling' ad strategy
20 Mar 2012 | by Rachel Barnes
stories in this campaign as much as talking about the product. The TV and press ads will feature ...
Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
and press cuttings comprise Ultimo's social content, with the odd competition and incentive - such as a 10 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
