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Non-sponsor brands ramp up pre-Olympics sports marketing

press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

Marketing's Adwatch of the Year 2011

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

McDonald's 'festive menu 2011' by Leo Burnett

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

McDonald's opts for a pedal-powered festive push

Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...

McDonald's 'all-in-one Breakfast Wrap' by Leo Burnett

by radio, outdoor and press activity. It was created by Rob Tenconi and Mark Franklin, and directed ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ...

McDonald's 'festive menu' by Leo Burnett

of the Chicken and Bacon Supreme, and Cheese Melt Dippers with Tomato Relish. The TV spots, supported by press ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

Start small, aim big

everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.