Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
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Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
press office throughout the year and delivering projects focused around specific product and service ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ...
Chip shop spoofs Beckham Bodywear ad
21 Feb 2012 | by Matthew Chapman
Bartlett is jumping on the back of National Chip Week with a press campaign for its russet potatoes, which ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...
McDonald's 'festive menu 2011' by Leo Burnett
29 Nov 2011
The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...
McDonald's opts for a pedal-powered festive push
29 Nov 2011 | by Sara Kimberley
Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...
McDonald's 'all-in-one Breakfast Wrap' by Leo Burnett
12 Oct 2011
by radio, outdoor and press activity. It was created by Rob Tenconi and Mark Franklin, and directed ...
Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum
07 Sep 2011 | by Staff
industries. The sectors get a lot of bad press, but have worked well to get their houses in better order ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
