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Marketing's Adwatch of the Year 2011

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

McDonald's 'festive menu 2011' by Leo Burnett

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

McDonald's opts for a pedal-powered festive push

Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...

McDonald's 'all-in-one Breakfast Wrap' by Leo Burnett

by radio, outdoor and press activity. It was created by Rob Tenconi and Mark Franklin, and directed ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

industries. The sectors get a lot of bad press, but have worked well to get their houses in better order ...

PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes

controversial among the large international contingent of delegates and press. TBWA chairman Jean-Marie Dru ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ...

Helen Edwards on Branding: First-mover disadvantage

-followers, which include brands as diverse as Pampers and Microsoft, have gained such a good press in recent years ...

Fast food chains split on calories

's voluntary 'Responsibility Deal', which was due to be unveiled as Marketing went to press. KFC vice ... to make a move has its risks, not least the fear of being vilified in the press for selling high ...

Biggest Brands: Top 100 advertisers 2011

Brydon, Head of trading, MPG Media Contacts : Retail wars rescue press ads Many of the newspapers ... buoyant part of last year. At the moment, the press market is very weak, but I happen to think ...

 

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