to remove filtersR Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...
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Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
be hard pressed to think of anything other than Florette, so from that point of view it s a success ...
Ambrosia Rice 'picnic' by Dare
02 May 2012
the return of the line: "Devon knows it s unbelievably good." The TV ad will be accompanied by a press ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
. The campaign will also run across press, outdoor, PR and digital. As part of the campaign, Mars is giving away ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
press and point-of-sale campaign . Dylan Bogg, chief executive and executive creative director at Big ...
VIDEO: What did Starbucks customers think of its free latte offer?
14 Mar 2012 | by Sarah Johnson
Starbucks backed the offer and its more personal approach, with TV and press ads this week, while social media noise was amplified by comedian Jimmy Carr getting involved and telling his Twitter ... ." The TV and press ads were created by Abbott Mead Vickers BBDO, with media planning and buying handled ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
broke this week and is supported by press executions in national newspapers and women's magazines, featuring the same characters. The press ads also directly compare the calorie, sugar, fat, saturated fat ...
Starbucks gets friendly with animated spot
13 Mar 2012 | by Daniel Farey-Jones
is handled by Manning Gottlieb OMD. The campaign will be amplified by press ads tomorrow in Metro, Times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
