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Tesco 'Tesco Jubilee' by The Red Brick Road

The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...

Heineken appoints Publicasity for trade press brief

Heineken, the UK's leading beer and cider business, has appointed Publicasity to handle trade press.... David Jones, UK press PR manager at Heineken, said: Publicasity demonstrated the creativity, capability and desire to deliver a fully-integrated trade press and customer communications strategy ... ambitious and exciting plans for 2012 and beyond, which we will be amplifying for them in the trade press. ...

New York Bakery Co kicks off £3m ad review

hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...

Pilgrims Choice 'good choice' by Karmarama

The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...

Ambrosia Rice 'picnic' by Dare

the return of the line: "Devon knows it s unbelievably good." The TV ad will be accompanied by a press ...

Food & drink: Jack Daniel's creates dramatic buzz

and press. The eCRM comms was sent to more than 150,000 targets. Results The campaign coverage ...

Food and Drink: Coffee creates a stir to deliver message

' slogan, which included a press release claiming that spending five minutes taking a break to drink coffee ...

Food and drink: Jubilee strawberries effort bears fruit

Strawberry Fields Forever press trip to Hugh Lowe farms, targeting influential food titles. This was designed ...

Shreddies and Cheerios fight croissants in breakfast ads

broke this week and is supported by press executions in national newspapers and women's magazines, featuring the same characters. The press ads also directly compare the calorie, sugar, fat, saturated fat ...

Krispy Kreme reignites UK push with new outdoor ads

and Manchester, targeting mainline stations, and featuring press ads in the Metro free newspaper ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.