to remove filtersR Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...
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Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
Ambrosia Rice 'picnic' by Dare
02 May 2012
the return of the line: "Devon knows it s unbelievably good." The TV ad will be accompanied by a press ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
. The campaign will also run across press, outdoor, PR and digital. As part of the campaign, Mars is giving away ...
Healthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
press and point-of-sale campaign . Dylan Bogg, chief executive and executive creative director at Big ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
broke this week and is supported by press executions in national newspapers and women's magazines, featuring the same characters. The press ads also directly compare the calorie, sugar, fat, saturated fat ...
Starbucks gets friendly with animated spot
13 Mar 2012 | by Daniel Farey-Jones
is handled by Manning Gottlieb OMD. The campaign will be amplified by press ads tomorrow in Metro, Times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
