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Heineken appoints Publicasity for trade press brief

16 May 2012 | by Matt Cartmell

Heineken, the UK's leading beer and cider business, has appointed Publicasity to handle trade press.... David Jones, UK press PR manager at Heineken, said: Publicasity demonstrated the creativity, capability and desire to deliver a fully-integrated trade press and customer communications strategy ... ambitious and exciting plans for 2012 and beyond, which we will be amplifying for them in the trade press. ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

10 May 2012 | by Matt Cartmell

The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process. Neither the agency nor New Covent Garden Market was available for comment at the time of going to press. The market has ...

Batchelors targets women with 'female Pot Noodle'

01 May 2012 | by John Reynolds

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...

Kettle Chips on consumer agency hunt

30 Apr 2012 | by Sara Luker

the brand ramped up its marketing activities with a new PR and press advertising campaign to try to reach a ...

Thorntons hunts for consumer agency while stores close

22 Mar 2012 | by Sara Luker

. The remit would include the running of the Thorntons press office, but not its social media activities ...

Mischief wins account to 'reignite passion' for Jaffa Cakes

14 Feb 2012 | by Hannah Crown

The company, which owns McVitie s, awarded its Jaffa Cakes account to consumer PR agency Mischief after a competitive pitch process that took place last week. The agency will run the brand's press office, while also launching a high-profile brand activation campaign that will include social media ...

Honey Monster owner Raisio shortlists agencies for consumer account

08 Feb 2012 | by John Owens

with an element of trade press. Included in the brief will be increasing the brand s online presence, as well ...

Starbucks enters juice market with $30m acquisition

11 Nov 2011 | by John Reynolds

Evolution Fresh sells premium fruit juices, fresh-cut vegetables, gourmet soups and salsas. One of its key selling points is that Evolution Fresh peels, presses and squeezes its own raw fruits and vegetables when making its products. Its drinks include organic ginger limeade and tangerine juice ...

FSA selects Dare to tackle food safety

03 Nov 2011 | by Anne Cassidy

Dare was appointed to the business after a pitch run by COI and will initially work on a campaign to raise awareness of the dangers of consuming raw vegetables. A radio and press campaign will go live at the end of November. It will run across Scotland, Wales and Northern Ireland. Following recent E. coli ...

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