Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
be hard pressed to think of anything other than Florette, so from that point of view it s a success ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Jubilee related press ads and Marmite went furthest by renaming itself as 'Ma amite' and changing labels ...
Tesco hit by fourth consecutive UK sales drop
08 Dec 2011 | by Sara Kimberley
significantly for hard-pressed families and we are now being rewarded with stronger food volume growth. "We ...
IAB building brands trilogy: Starbucks Via
03 Nov 2011 | by Staff
-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP....at one fifth the cost of press activity and one third the cost of outdoor. Display ads on social ... at 80% the cost of press and 50% the cost of outdoor. Social media delivered cost-efficient uplifts ...
IAB to reveal final data from brand building trilogy
03 Nov 2011 | by Matthew Chapman
-fifth the cost of press, according to the research. The results will be presented by Elkington at the 'Brand ...
Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
and tokenistic gestures it's a paradigm shift." A separate review of the national press by the agency ... that had received positive press coverage on their ethical records. ...
M&S sales hold up as market share grows
06 Apr 2011 | by Daniel Farey-Jones
The retailer's total UK sales rose 1% on a reported basis and 3.2% on an underlying basis. Group sales rose 2.3% on a reported basis. Press reports over the past few days had painted a gloomy picture of today's trading update, with analysts expecting general merchandise to have fallen by 6 ...
Sector Insight: Bottled sauces
02 Mar 2011 | by Jane Bainbridge
You would be hard-pressed to find a kitchen cupboard in the UK that did not contain some kind of bottled sauce. Indeed, most will be stocked with six to 10 variants. Over the past few years, brands familiar in one area of bottled sauces have expanded into others in pursuit of additional sales ...
Carlsberg posts 12% lift following World Cup marketing
17 Aug 2010 | by John Reynolds
The financial results cover the six months to June 30, which includes the brand's advertising activity around this year's World Cup. Carlsberg invested in marketing ahead of, and during, this year's tournament. In the UK this included press and TV marketing in its role as the official beer of the England ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
, online was the only media channel to grow during the first half of last year. TV and press adspend may ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
