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Heineken, the UK's leading beer and cider business, has appointed Publicasity to handle trade press.... David Jones, UK press PR manager at Heineken, said: Publicasity demonstrated the creativity, capability and desire to deliver a fully-integrated trade press and customer communications strategy ... ambitious and exciting plans for 2012 and beyond, which we will be amplifying for them in the trade press. ...
Press ads are a good (bad) example. Every week I come across, or am sent, some great work. Viral films. Internal comms. TV ads. Websites. Augmented reality. Experiential stunts. You name it. But does ink on paper ever get a look in? Too rarely. So that s why even a half-decent press ad gets my ...
The Portman Group, the drinks industry marketing watchdog, has launched a press campaign to raise
Tesco dominates the ad space in the national press this morning, promoting a range of special deals focused on lunch products, school snacks and kids breakfasts. The retailer runs multiple full-page and facing ads across The Sun, The Daily Express, the Daily Mail and the Daily Mirror. Morrisons is a ...
M S highlights its "scuff-resistant" shoes as part of its school uniform range, with ads across the press. Asda advertises stationery offers, ensuring students are well-stocked with paper and pens as they return to school. Ads for 'Avatar' run across the papers, as the Fox film relaunches in cinemas ...
the national press, with Argos taking a presence in several titles.
The industry watchdog includes a push to its website and a phone number for readers to report any ads they are unhappy about. Cornwall gets publicity across the national press today, after prime minister David Cameron praised the region, not only as a holiday destination, but also for the hospital ...
. Lastminute.com reminds readers of offers and deals with a campaign across the press and The Lion King West ...
move towards a national press strategy rather than trade press. Michelin advertises energy saving ...
continues its bizarre press ads in The Guardian, pushing one-way tickets from 8. However ... takes out full-page ads across the press comparing its broadband speed to Sky, Talk Talk and BT ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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