Coca-Cola celebrates 80 years of Christmas advertising
25 Dec 2011 | by Georgina Brazier
. Sundblom's Coca-Cola Santa first appeared in the US, in press titles including The Saturday Evening Post ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Jubilee related press ads and Marmite went furthest by renaming itself as 'Ma amite' and changing labels ...
IAB building brands trilogy: Starbucks Via
03 Nov 2011 | by Staff
-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP....at one fifth the cost of press activity and one third the cost of outdoor. Display ads on social ... at 80% the cost of press and 50% the cost of outdoor. Social media delivered cost-efficient uplifts ...
IAB to reveal final data from brand building trilogy
03 Nov 2011 | by Matthew Chapman
-fifth the cost of press, according to the research. The results will be presented by Elkington at the 'Brand ...
CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark
02 Nov 2011 | by Simon S Kershaw
how the strategy is developed beyond the press ads to other media, particularly in the digital space ...
The Art of Unlearning
07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP
seeing) that the way to judge an idea these days is to see if it reads well as a press release. "Brand X ... ". Better to start with a press release than a creative brief. Don t get me wrong. Every so often we still ... an idea these days is to see if it reads well as a press release. "Brand X has just brought traffic to a ...
Appointment to view: back to school ads
02 Sep 2011 | by Sarah Johnson
promotion Staedtler - Stationary for the new school term M S press campaign ...
CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills
31 Mar 2011 | by Simon S Kershaw
Press ads are a good (bad) example. Every week I come across, or am sent, some great work. Viral films. Internal comms. TV ads. Websites. Augmented reality. Experiential stunts. You name it. But does ink on paper ever get a look in? Too rarely. So that s why even a half-decent press ad gets my ...
Butterkist unveils chocolate-toffee flavour with digital push
08 Feb 2011 | by Sarah Shearman
The integrated campaign, created by Gratterpalm for the Tangerine Confectionery-owned popcorn brand, rolls out on 24 February. It will centre on the strapline "You can t resist Butterkist" and includes press ads, mailings and point-of-sale material. Butterkist will also be re-running last year ...
Clover to target health-conscious customers
07 Feb 2011 | by John Reynolds
The TV ad, created by Grey, will air from 21 February and is part of a 6m investment in the brand this year, according to maker Dairy Crest. Further strands of the campaign include press ads, point-of-sale activity, promotions and digital media marketing. The press campaign, which will feature coupons ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
