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Yeo Valley calls pitch for £3 million creative brief

promotional campaign that will include TV, press, digital advertising and PR. ...

Beta wins Pilgrims Choice creative task

. The campaign was supported by press ads, in-store sampling and PR activity. ...

Ella's Kitchen hires Saatchi & Saatchi X

The agency has been briefed to build brand awareness for Ella's Kitchen and drive customer trial and loyalty across its entire range. The strategy involves TV, sponsorship, press, digital, in-store and packaging, and the agency will also aim to boost membership of the company's website, www ...

Agencies line up for Ella's Kitchen brief

The company has shortlisted The Big Kick, Billington Cartmell, Chemistry and Saatchi X to compete for the business. Agencies have been briefed to come up with a strategy that involves TV, press and experiential to promote its entire range. Ella's Kitchen is fourth in the organic baby-food market, behind Hipp, Organix ...

Elvis lands digital account for WKD

. The brand is expecting to launch the new product later this year through a high-profile poster, press ...

Publicis scoops £25m global Malibu

It picked up the business following a pitch against the incumbent, Droga5. The agency will now be briefed to create a marketing campaign, including TV, press and poster and digital, to run across nine markets. Publicis' New York office previously handled the global Malibu account but lost the lead ...

Nestea gives global business to W&K

glass of Nestea, and pressed into hundreds of straws. The strapline says: "You are what you take ...

Euro RSCG London wins £8 million Magners Pear cider launch

s campaign to support its UK launch in the summer will span TV, outdoor, radio, press and online. The agency ...

The Work: Private view

Photographer: Alan Clarke Exposure: National poster and press 6. CHANGE4LIFE Project: Change4Life Client ...

Waitrose releases Valentine's print campaign

Champagne glass all forming a heart shape. As well as appearing in national press and online, the ads ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.