New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...
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R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
. The campaign will also run across press, outdoor, PR and digital. As part of the campaign, Mars is giving away ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
press and point-of-sale campaign . Dylan Bogg, chief executive and executive creative director at Big ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
broke this week and is supported by press executions in national newspapers and women's magazines, featuring the same characters. The press ads also directly compare the calorie, sugar, fat, saturated fat ...
Starbucks gets friendly with animated spot
13 Mar 2012 | by Daniel Farey-Jones
is handled by Manning Gottlieb OMD. The campaign will be amplified by press ads tomorrow in Metro, Times ...
Tesco claims latest victory in pricing ads battle with Asda
07 Mar 2012 | by Matthew Chapman
. The latest press campaign run by Asda contained the claim, "only one supermarket is always 10% cheaper", a ... the two press ads, which ran in September and October, in their current form. An Asda spokespeson said ...
Krispy Kreme reignites UK push with new outdoor ads
06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
and Manchester, targeting mainline stations, and featuring press ads in the Metro free newspaper ...
Warburtons launches £8.2m breakfast campaign
14 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, which launches tomorrow (15 February), features a TV ad supported by digital, press, radio, PR and social media activity, alongside a media partnership with Magic and MSN, and in-store shopper marketing activity. Media buying is handled by Mindshare. The campaign targets families ...
McCain cooks up potato-scented bus stop campaign
07 Feb 2012 | by Maisie McCabe
Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a button, will heat up and emit the smell of a oven-cooked jacket potato. They will be installed by the end of tomorrow. The special six-sheets will also dispense money-off vouchers to encourage people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
