16 May 2012
's: Bye.
VERDICT: 7 OUT OF 10
The call-handler, while unaware of the suggestion in the press about ...
11 May 2012
| by Matt Chapman
.
'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ...
its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products.
The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
11 May 2012
| by Loulla-Mae Eleftheriou-Smith
, supported by digital and press activity, with the strapline: "You know what's good for you."
Jones ...
09 May 2012
| by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
09 May 2012
| by Russell Ramsey, executive partner, JWT London
be hard pressed to think of anything other than Florette, so from that point of view it s a success ...
02 May 2012
| by Alex Brownsell
in [the] self-regulatory approach".
He also pressed marketers to consider their approach to online ...
01 May 2012
| by John Reynolds
Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July.
Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press.
Burton ...
19 Apr 2012
| by Gemma Charles
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...
to three.
Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
17 Apr 2012
| by Noelle McElhatton
As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ...
13 Apr 2012
| by John Reynolds
The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media.
Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales.
She said: "The brand ...