to remove filtersBiggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
, online was the only media channel to grow during the first half of last year. TV and press adspend may ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
statement to the press insisting it would not drop the star from his sponsorship deal. The statement said ... team exited early, ahead of the quarter-finals, to criticism from the press and public alike. His ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
. The launch also included distribution of press releases online, as well as a viral push. As a result of the month-long campaign, more than 71,000 full-page reads of online press releases were triggered ... the products. The Body Shop achieved offline press attention, covering both the new website and fresh product ...
Innocent outlines 2009 marketing plans
17 Dec 2008 | by Joe Thomas
The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...
ASA study finds food ads comply with childhood obesity code
11 Dec 2008 | by Miranda Fitzgerald
The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
charming press ads that wrapped the value message in wit and charm and self-depreciation. However ...
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
Npower animation tie Npower has signed Aardman Animation characters Wallace and Gromit as brand ambassa-dors ahead of a radio and press campaign focused on energy efficiency, which will break on Friday. Npower marketing director Kevin Peake said the duo would help to generate a greater sense of warmth ...
Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
such as Dove and Burger King for guidance. Press and outdoor are the competition's home turf; 368,000 would ...
Branding brief: Cawston Vale adds to its range
25 Nov 2008
Pressed Apple Juice range. The drink will be sold exclusively in Waitrose.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
