Heineken, the UK's leading beer and cider business, has appointed Publicasity to handle trade press.... David Jones, UK press PR manager at Heineken, said: Publicasity demonstrated the creativity, capability and desire to deliver a fully-integrated trade press and customer communications strategy ... ambitious and exciting plans for 2012 and beyond, which we will be amplifying for them in the trade press. ...
The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process. Neither the agency nor New Covent Garden Market was available for comment at the time of going to press. The market has ...
the brand ramped up its marketing activities with a new PR and press advertising campaign to try to reach a ...
and press. The eCRM comms was sent to more than 150,000 targets. Results The campaign coverage ...
Campaign Fika Square Client Visit Sweden PR team W Communications Timescale June-October 2011 Budget 30,000 Objectives To generate press coverage of Fika and the Skane province To capture data to drive sales leads. Strategy and plan The agency decided to focus on the concept ...
to promote Nudo in the consumer and trade media. This included a press visit to Italy during the olive oil ...
little more than a year in the job. Late last year, PRWeek reported that Number 10 press chief Ruth McAllister was to join the supermarket to run its UK press office. UK comms director Tom Curry also joined ...
' slogan, which included a press release claiming that spending five minutes taking a break to drink coffee ...
. The remit would include the running of the Thorntons press office, but not its social media activities ...
Strawberry Fields Forever press trip to Hugh Lowe farms, targeting influential food titles. This was designed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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