Campaigns: Food & Drink - N-ice way to promote frozen foods
23 Feb 2012 | by John Owens
publicised to key trade press and kept 'frozen vs fresh' in the news. The world's first frozen food report ...
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Hit or miss? Tesco offers permanent job paying only Jobseeker's Allowance
23 Feb 2012
an 'old-tech' press release offering to pay young people on work experience, and still not making a case ...
Carling puts premium variant Chrome on TV
20 Feb 2012 | by Gemma Charles
and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ...
VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign
17 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
At a Coca-Cola press launch yesterday, Eadie said that music is a "fantastic passion for Londoners and teens in particular". "This is a great opportunity for us, it s not just about London but about our global campaign that will take music and fuse it with sport in an innovative way that will go out ...
Warburtons launches £8.2m breakfast campaign
14 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, which launches tomorrow (15 February), features a TV ad supported by digital, press, radio, PR and social media activity, alongside a media partnership with Magic and MSN, and in-store shopper marketing activity. Media buying is handled by Mindshare. The campaign targets families ...
Mischief wins account to 'reignite passion' for Jaffa Cakes
14 Feb 2012 | by Hannah Crown
The company, which owns McVitie s, awarded its Jaffa Cakes account to consumer PR agency Mischief after a competitive pitch process that took place last week. The agency will run the brand's press office, while also launching a high-profile brand activation campaign that will include social media ...
Honey Monster owner Raisio shortlists agencies for consumer account
08 Feb 2012 | by John Owens
with an element of trade press. Included in the brief will be increasing the brand s online presence, as well ...
McCain cooks up potato-scented bus stop campaign
07 Feb 2012 | by Maisie McCabe
Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a button, will heat up and emit the smell of a oven-cooked jacket potato. They will be installed by the end of tomorrow. The special six-sheets will also dispense money-off vouchers to encourage people ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
is being carried by third-party broadcasters. For what it's worth, Touch is, according to the Fox press ...
Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
marketing campaign which will include outdoor, press, digital and sampling. Saatchi Saatchi is creating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
