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Media360: John Lewis marketer Craig Inglis on surprising consumers

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

Tesco mimics Waitrose with Everyday Value range push

The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... , it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...

Tesco 'glide' by The Red Brick Road

The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...

Starbucks gets friendly with animated spot

is handled by Manning Gottlieb OMD. The campaign will be amplified by press ads tomorrow in Metro, Times ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

The supermarket boss and the secretary of state for culture, Olympics, media and sport , appeared at a press conference at Sainsbury's Store Support Centre in Holborn yesterday to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Sainsbury's and DCMS chiefs launch 2012 School Games

Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

FindaProperty rolls out £5m rapping campaign

The campaign by Beattie McGuinness Bungay kicked off yesterday (8 January) on TV and will also run across press, experiential and digital. In a bid to differentiate itself from the rational messaging used by rival Rightmove, the FindaProperty TV ad features an everyman character rapping at super ...

Marketing's Adwatch of the Year 2011

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

Harveys 'feelgood furniture' by HMDG

. The campaign will run on Coronation Street sponsorship idents, online, video-on-demand, press, in ...

Sainsbury's stages Christmas Panto for final Jamie spot

-production by Stitch. The media plan by PHD includes exposure in press and online. Sainsbury's revealed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.